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Privacy Policy

Effective Date: August 1, 2021

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.letitoysshop.com ("the Site").

Personal Information We Collect

Device Information:
When you visit the Site, we automatically collect details such as:

  • Your web browser, IP address, time zone, and installed cookies.
  • Web pages or products viewed, referring websites, and how you interact with the Site.

We gather Device Information using:

  • Cookies: Small data files with unique identifiers. Learn more at All About Cookies.
  • Log Files: Tracks actions like IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web Beacons, Tags, Pixels: Record browsing activity on the Site.

Order Information:
When you make a purchase, we collect your:

  • Name, billing and shipping address, payment information (e.g., credit card details), email, and phone number.

Definition of Personal Information:
"Personal Information" includes both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

  • Fulfill orders (e.g., process payments, arrange shipping, and provide order confirmations).
  • Communicate with you and screen for fraud.
  • Share product updates or advertising based on your preferences.

We use Device Information to:

  • Screen for potential risks or fraud (e.g., by checking IP addresses).
  • Improve and optimize the Site (e.g., analyzing customer interactions and marketing effectiveness).

Sharing Your Personal Information

We share your Personal Information with third parties to enhance our services:

  • Shopify: Powers our store. Read their privacy policy here.
  • Google Analytics: Helps analyze customer interactions. Learn more here. Opt-out here.

We may also share your Personal Information to comply with legal obligations or protect our rights.

Behavioral Advertising

We use your Personal Information for targeted ads or marketing. Learn about targeted advertising at the NAI educational page.

To opt-out:

Do Not Track

We do not alter data collection or usage practices in response to "Do Not Track" signals.

Your Rights

European Residents:

  • Access, update, or delete your personal data by contacting us.
  • Note: Your information may be processed to fulfill contracts or legitimate business interests and may be transferred outside Europe, including Canada and the USA.

Data Retention

We retain Order Information unless you request its deletion.

Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons.

Contact Us

For questions, complaints, or requests regarding privacy practices, contact us at:

  • Email: letitoysshop@gmail.com (subject: "Privacy Notice")
  • Mail: 412 N Main St, Suite 100, Buffalo, Wyoming 82834